That means the price of a Model S in China is the same as the price of a Model S in the US, adding only unavoidable taxes, customs duties and transportation costs. Instead, the price of a Model S in China is much lower than its competitors simply because we want to treat our Chinese customers just as well as we'd treat customers in any other country.
Given that the Model S won the 2013 Motor Trend Car of the Year award, received the highest rating of any automobile in history from Consumer Reports (99 out of 100) and achieved the best possible US National Highway Traffic Safety Administration rating, that is certainly not the case. But we're doing things differently, even if it means that some people might look at the price and mistakenly think it must somehow mean the Model S has less value than its competitors. If we were to follow standard industry practice, we could get away with charging twice as much for the Model S in China as we do in the US. This pricing structure is something of a risk for Tesla, but we want to do the right thing for Chinese consumers. For Chinese customers, the price of the Model S with the premium 85 kWh battery pack is 734k CNY.
Today we're launching the Model S online design studio in China and announcing the price of the car.
0 kommentar(er)
